Strategic Philanthropy
Strategic philanthropy is a unique and powerful way to combine your company's marketing goals with a your desire to increase the well-being of mankind.
We call it strategic philanthropy. Two of the more popular names are cause -related marketing or community partnering. No matter what you call it, strategic philanthropy is a positioning that connects your company with a not-for-profit organization or cause. In this way, while you are being helpful and working for the commo...
Strategic philanthropy,cause-related marketing,philanthropy,marketing,business,entrepreneurs
Strategic philanthropy is a unique and powerful way to combine your company's marketing goals with a your desire to increase the well-being of mankind.
We call it strategic philanthropy. Two of the more popular names are cause -related marketing or community partnering. No matter what you call it, strategic philanthropy is a positioning that connects your company with a not-for-profit organization or cause. In this way, while you are being helpful and working for the common good in your community, your business is receiving parallel benefits. These benefits include exposure, lead generation, employee retention and increases in performance and productivity. They can even include benefits to your bottom line.
Basic Philanthropy
Many businesses already engage in basic forms of philanthropy, such as:
* Donating gift certificates to a church's silent auction
* Allowing a high school club to set up a car wash on the company parking lot
* Contributing coffee for a community event
* Buying a school yearbook
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