Wednesday, May 16, 2012

Reaching your consumer the way they want you to


Reaching your consumer the way they want you to


At the annual American Association of advertising agencies media conference last week, speakers stated that the industry must cater to consumers empowered by technology and multiple content choices.


consumer, business, advertising


At the annual American Association of advertising agencies media conference last week, speakers stated that the industry must cater to consumers empowered by technology and multiple content choices. A joint study with Harris Interactive and the American Association of advertising agencies reported that roughly one-third of consumers say there is too much advertising interrupting programming.

So...in a nutshell, as business owners, what this means is that we need to find ways to interact with our consumers in ways that are convenient for them while not interrupting them from what they are trying to do. While it may sound like a contradiction, it is certainly achievable. For example, most web site owners and anyone engaging in internet marketing has already realized that despite grabbing visitors attention in a big way, pop-up or pop-under ads generally perform very poorly if a

 



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